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Realignment: The Power of 'The Best Brand'

An age of great change has come upon college athletics. The age of commercialization has reached college athletics and has superseded the...

EA Sports College Football: Excitement Builds with New Leaks

As we approach the summer launch of EA Sports College Football, more information is being leaked as fans thirst for updates. Who will be...

Column: Honeymoon Ends With Coach Prime, Media Doing Battle

It took just over a year for the honeymoon stage between Colorado coach Deion Sanders and some members of the media to...

NIL of the 2000s: Superstars of the New Millenium

Like it, or not, NIL is here to stay, even though a millionaire coach in the SEC says his program is “not in the market for buying...