top of page

The NFL is Broadening its Global Markets Program, Evolving Into a Global Sport

Writer's picture: Dominic AmbroseDominic Ambrose

NFL global sport
© Kirby Lee-USA TODAY Sports

In 2022, the National Football League launched its Global Markets Program. As the league looked to expand its fan base and become a global game, teams were awarded international marketing rights to build awareness and fandom outside of the U.S. utilizing fan engagement efforts, events, and commercial opportunities. The NFL has quickly begun turning into a global sport.



Beginning in 2024, the NFL announced that the program was expanding, adding four new clubs and five new markets. The Cleveland Browns, Detroit Lions, Indianapolis Colts, and New York Giants join the program as the NFL continues to grow in popularity within the U.S. and now into more countries worldwide. When the program began, clubs were awarded opportunities in 14 countries. With the expansion, comes an exciting opportunity for clubs to grow their fan bases in five more countries, Argentina, Colombia, Japan, Nigeria, and South Korea.


Peter O'Reilly, the executive vice president of club business, major events, and international at the NFL said "The Momentum of the Global Markets Program underscores the strong commitment of NFL clubs to growing the game and their passionate fan bases around the world. Clubs are seeing the value and opportunity in new markets and aligning with the league to accelerate that growth together."



In addition to the teams that are new to the program, the Rams, Dolphins, Patriots, Jets, Steelers, and Seahawks applied for and were granted expanded reach in their efforts to grow their team's fanbase as well as the fanbase of the NFL. O'Reilly added, " We can't wait to see the ongoing impact of the program on fandom and global growth in this season and in the years ahead, both in new and existing markets and via new clubs joining and active clubs deepening their strategic commitments."


The new markets joined the league and teams efforts to grow the game internationally into Austria, Australia, Brazil, Canada, China, France, Germany, Ghana, Mexico, New Zealand, the Republic of Ireland, Spain, Switzerland, and the United Kingdom. As part of the expansion, the Rams, Dolphins, Patriots, Jets, Steelers, and Seahawks all applied for and were awarded expanded opportunities within the program to reach more countries.


With the popularity within the U.S. for the game of football, expanding and capitalizing on the popularity is a natural step in the ever-changing atmosphere of professional sports. The NFL has not only taken the reigns to be "America's Game" sorry baseball fans, but is quickly and successfully growing in its efforts to become a global game.




Recent Posts

See All

1 Comment


Guest
Nov 17, 2024

20Bet is a sports betting online that offers a wide variety of events, as well as a thrilling casino section, making it easy to place bets online. The platform's user-friendliness and generous bonuses make it ideal for beginners. 20Bet caters to all tastes with its extensive betting alternatives, which include live betting and slot machines. Playing this game will be a blast, and you could win a lot of money.

Like
Michigan Football
Blue Screen
Michigan Football
Blue Screen

Thank you to our Partners!

Dan-O's Seasoning
Grubhub Logo
The Farmer's Dog Logo
IcyBreeze Logo
Fanatics Logo
  • Twitter
  • Facebook
  • Instagram
  • YouTube
  • LinkedIn
  • TikTok

This Blog may use copyrighted material which has not always been specifically authorized by the copyright owner. The Blog is making such material available for criticism, comment, news reporting, teaching, scholarship, or research.

The Blog believes this constitutes a "fair use" of any such copyrighted material as provided for in section 107 of the United States Copyright law. 

If You wish to use copyrighted material from the Website for your own purposes that go beyond fair use, You must obtain permission from the copyright owner.

If you are a photographer and would like your photo removed, we have no issue taking it down. Please kindly email us at info@collegefootballdawgs.com.

​

Header Photo Credit: © Mark J. Rebilas-USA TODAY Sports

Footer Photo Credit: © Junfu Han / USA TODAY NETWORK

Mobile Menu bar photo credit:© Kelvin Kuo-USA TODAY Sports

Amazon Logo
Dubby
Dubby logo
Untitled design-50.png
Untitled design-51.png
Yellow Line
Untitled design (78).png
Untitled design (79).png
Untitled design (80).png

©2024 by College Football Dawgs. all rights reserved. Proudly created with Wix

Untitled design (87).png
bottom of page