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Snoop Dogg, Arizona Bowl Team Up for Revolutionary Event

Snoop Dogg
© Diannie Chavez/The Republic/USA TODAY NETWORK

In a groundbreaking move that's sending shockwaves through the world of college football, the iconic rapper Snoop Dogg has teamed up with his brand "Gin & Juice by Dre and Snoop" to headline the Arizona Bowl. This unprecedented partnership marks a monumental shift as it becomes the first-ever instance of an alcohol brand taking the reins as the title sponsor of a bowl game. The Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop is set to showcase teams from the Mountain West Conference and Mid-American Conference on Dec. 28 in Tucson, promising gridiron greatness like never before. But this event is more than just a game—it’s a full-blown extravaganza set to electrify the city with a series of exciting events.

Not Your Average Bowl

The Snoop Dogg Arizona Bowl is not going to be the average bowl game. Alongside the main event, attendees can look forward to a lineup of charity galas and community engagements, all aimed at spreading the spirit of giving and camaraderie.

Prepare for gridiron greatness to hit the youth level with the highly anticipated SNOOPER Bowl. Bringing together top youth football teams from California and Arizona, this showdown promises to be a showcase of talent, grit and the unifying power of sportsmanship.

But what about the refreshments, you ask? Fear not, as "Gin & Juice" will be flowing freely, allowing fans to sip on Snoop’s signature concoction while soaking in the thrilling atmosphere of the game. As the first alcoholic company to sponsor a college football bowl, Gin & Juice is set to make history, adding an extra layer of flavor to an already momentous occasion.

The inception of Gin & Juice couldn’t have come at a more fitting time, coinciding with the 30th anniversary of Snoop’s iconic debut album, "Doggystyle." With its smooth blend of gin and refreshing juice flavors, this libation pays homage to Snoop’s legendary career while setting the stage for a new era of sports sponsorship.

But the excitement doesn't stop there. The Snoop Dogg Arizona Bowl is poised to elevate the viewing experience with a potential television deal with a linear network. After being exclusively available on the Barstool app, the CW Network and Fubo TV in 2023, the move to secure a television deal underscores the growing significance of the event on the national stage.

Unforgettable Experience Awaits

And when it comes to gameday festivities, Snoop Dogg is pulling out all the stops. From halftime concerts to postgame celebrations, the iconic rapper promises to deliver an unforgettable experience for fans in attendance. With his deep roots in grassroots football, exemplified by his Snoop Youth Football League in Los Angeles, Snoop Dogg's passion for the game shines through in every aspect of the event.

The announcement of the rebranded bowl game comes on the heels of Snoop Dogg's teasing of his involvement in Tucson, including a playful tag of Arizona Wildcats coach Brent Brennan. With his son, Cordell Broadus, making waves as a high-profile recruit at UCLA before stepping away from the game in 2015, Snoop Dogg's connection to football runs deep, making his partnership with the Arizona Bowl a natural fit.

Snoop Dogg Trying to Shift Focus

In the move that's as bold as his beats, Snoop Dogg is shaking up the world of college football with a mission to restore its essence. In a video shared across his social media channels, he expressed his desire to shift the focus back to what truly matters in the game: the colleges, the players, the competition, the community, the fan experience and the pageantry.

With the college football landscape constantly abuzz with discussions around NIL, conference realignment, coach movements and the transfer portal, Snoop Dogg believes it's high time to reignite the passion for the sport's core values. As a passionate fan, coach, and supporter of all levels of the game, Snoop Dogg's commitment to the sport runs deep. Having nurtured numerous players through his youth league into college and NFL careers, he sees his involvement as a natural progression in his mission to uplift the game.

And where better to kickstart this revitalization than in Arizona? The announcement of the Arizona Bowl marks a pivotal moment in college football history. Breaking away from the traditional sponsorship norms, Snoop Dogg's venture into the world of college football bowls is a testament to his vision of injecting new energy into the game.

Snoop Dogg
© Rick Scuteri-USA TODAY Sports

The Arizona Bowl has seen its share of sponsors over the years, from Nova Home Loans to Offerpad and Barstool Sports. However, none have sparked as much excitement and anticipation as Snoop Dogg's foray into the scene. With his larger-than-life persona and undeniable influence, Snoop Dogg brings a fresh perspective and a promise of unparalleled entertainment.

The collaboration between Snoop Dogg and Gin & Juice by Dre and Snoop transcends the boundaries of sports and pop culture. It's a fusion of music, entertainment, college football, and libations, promising an experience like never before. As the Arizona Bowl executive director, Kym Adair, aptly puts it, this partnership is groundbreaking, and the community is ready to welcome it with open arms.

For Snoop Dogg, whose real name is Calvin Broadus, this venture holds a personal connection to Tucson and the bowl game, further cementing his commitment to making a meaningful impact on the college football landscape.

Beyond the gridiron, the Arizona Bowl has become a symbol of unity, celebration and economic prosperity for Southern Arizona. From generating millions in economic impact to hosting the vibrant "Pechanga Week" New Year's Eve celebration, the bowl game has become a cornerstone of the community's identity.

With Snoop Dogg at the helm, the Arizona Bowl is poised to reach new heights, bridging the gap between sports and culture, and solidifying its status as a premier event in college football.

Mark Your Calendar - Snoop Dogg Arizona Bowl

Get ready for an unforgettable showdown as the iconic Snoop Dogg steps into multiple roles at the Snoop Dogg Arizona Bowl. Not only is he the proud sponsor of the event, but fans can also catch him in the broadcast booth, adding his unique flair to the game commentary. Snoop is set to ignite the pre-game festivities and may even treat the crowd to a live performance of his legendary music.

The game is set for 4:30 p.m. EST on Dec. 28.


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